“We don’t want to be generic. We don’t want to just serve coffee," said Craig. “We want each customer to feel special every time they come by, and to have their experience be a highlight of their day.”
One of the many visions Cali Coffee has is to benefit their hometown community directly. Raising money through sales to help local and national organizations is something the company involves itself in.
“Any city we have a location in, we want to integrate ourselves into the community and help it thrive,” said Rose. “We’ve got big plans ahead, and hope Florida is ready for it!"
The pair are eager to serve the community in Hollywood and have a mid-term goal of expansion among South East Florida. After that, the sky is the limit.